Yash Raj Films' latest release and Kabir Khan directed film "New York" has taken an extremely good opening at the box office and is seeing a rapid growth in positive word of mouth with every passing show. The film has done wonders at the box office and has clearly seen one of the most positive box office responses of the year 2009 so far.
"New York is the first film of 2009 that can be declared a 'hit.' The film has had an excellent opening and has finally brought people back to the theatres," says Komal Nahta, editor of The Film Street Journal. Nahta adds that Slumdog Millionaire had done good business too, but New York is the first Hindi film to do so.
Devang Sampat of the Cinemax chain of cinemas compares the opening of New York to that of Ghajini, which broke records when released last year. "It's getting better. It had a 70 per cent occupancy rate across all Cinemax theatres on Friday, which went up to 90 per cent on Saturday. Also, the feedback on the film has been mostly positive," says Sampat, adding that the response has been unanimously good in cities like Mumbai, Hyderabad, Kolkata and in Gujarat.
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